Workfront counted 3,000 customers and 1 million users at the time of the acquisition, including a number of shared customers with Adobe, such as Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot. Unlike those firms, it focuses on specifically helping marketing professionals get their work done, aligning well with Adobe - specifically its Experience Cloud product. Utah-based Workfront is a task management and collaboration tool that operates in a highly competitive space alongside the likes of Microsoft Project and Planner, Wrike, Asana, Smartsheet, Liquid Planner,, Jira, Trello and Clarizen. "That way, more people will benefit from customer service that is faster, richer and available whenever and however they need it, whether it’s phone, email, web chat or messaging." 10 November: Adobe to acquire Workfront for $1.5BĪdobe announced the acquisition of project management tool Workfront for $1.5 billion at the start of November. "Facebook plans to support Kustomer’s operations by providing the resources it needs to scale its business, improve and innovate its product offering, and delight its customers," Dan Levy, Vice President of Ads and Business Products, and Matt Idema, COO, WhatsApp, wrote in a joint statement. Facebook is increasingly keen to connect customers of its Messenger, WhatsApp and Instagram services with businesses and is fully aware of the need for businesses to seamlessly talk to their customers across a broad variety of digital channels. 30 November: Facebook acquires Kustomer for $1Bįacebook announced that it is acquiring New York-based startup Kustomer in November, for a reported $1 billion.įounded in 2015, Kustomer has built an omnichannel customer relationship management (CRM) platform, specifically focused on the contact center. In Salesforce, it joins a company that recently passed an annualized run rate of $17 billion. Slack cofounder and CEO Stewart Butterfield will continue to lead the company after the deal closes. The SaaS company expects to make close to $850 million in revenue for the 2021 financial year, but is still running at a loss despite having 130,000 paying users at last count. Fierce competition from Microsoft Teams and videoconferencing tools such as Zoom, combined with continued struggles with profitability, has pushed the company's stock price down by as much as 40% over that period. I’m thrilled to welcome Slack to the Salesforce Ohana once the transaction closes."ĭespite its popularity, Slack hasn't fared particularly well since it went public in June 2019 via a direct listing. "Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world. “This is a match made in heaven," Benioff said in a statement. For context, the final price is more than Microsoft paid for LinkedIn ($26.2 billion) in 2016 and is only topped by IBM’s $34 billion purchase of Red Hat in 2018. It also marks the biggest acquisition of Salesforce founder and CEO Marc Benioff's career, blowing the $15.3 billion deal for data visualisation specialist Tableau last year out of the water. The deal brings together two software-as-a-service (SaaS) giants, with Slack seeing explosive growth since its founding in 2009. Salesforce saved the biggest software acquisition of the year (so far) until last, snapping up the popular workplace communication company Slack for $27.7 billion in stock and cash. 1 December: Salesforce to acquire Slack for $27.7B Vista focuses on investments in enterprise software companies and also counts the likes of Apptio, Datto and Jamf in its portfolio. We are relentlessly focused on helping enterprises improve and optimize their technology workforce and providing the most effective path to skills transformation for their technology teams." “Through this partnership with Vista, we will be able to move faster and be more agile, accelerate our strategic vision and, ultimately, deliver deeper, more powerful solutions that help companies adapt and thrive in the digital age. “Today’s announcement is an exciting milestone for Pluralsight as we begin the next phase of our evolution,” Aaron Skonnard, cofounder and CEO of Pluralsight, said in a statement.
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